Marketing strategy that makes sense for your business!
Clear thinking, honest advice, and practical systems for B2B service businesses across the UK who are ready to stop guessing and start growing.
You're doing the work so where are the clients?
You're posting on social media. You're keeping the website ticking over. You’re writing content, blogs and news. You're doing the networking, following up, staying visible. On paper, you're doing everything you're supposed to do.
But new enquiries aren't coming in consistently. When they do, it's mostly word of mouth - which is great, but it's not a strategy. And a business that relies on referrals for revenue isn't in control of its growth.
The problem isn't effort. (Spoiler alert: It almost never is!)
In most cases it boils down to visibility and messaging. Either the right people can't find you, or when they do, what they see isn't landing. Sometimes it's both. And when you're close to your own business, it's hard to spot which one it is or where the gaps are.
That's where I come in. I help founders and small business owners work out exactly where things are falling short - and work with you to build the right marketing systems to fix it, for the long term, without it taking over your life!
Nothing I do is off the shelf, either. Every business is different. Every business owner works differently. Whatever we build together is based on your situation, your clients and the way you actually want to work - not on a template designed for someone else!
Ways to work together
Whether you need a quick sense-check or longer-term strategic support, there's an option that fits where you and your business are right now.
The Marketing Power Hour
One focused session. One specific problem. Real progress.
Stuck on a specific marketing or business challenge?
Book a focused 60-minute session to get unstuck, sanity check your thinking or work through a problem with a fresh pair of expert eyes. Just an hour of useful, strategic thinking with a clear list of next steps when we're done.
Who is it for? Any business owner or founder who wants an honest assessment before a bigger commitment.
The Marketing Audit
An honest outside view before committing to deeper work.
Marketing Strategy in a Day
One day. One strategy. A plan your business can actually follow.
Marketing Coaching & Mentoring
Ongoing strategic support for founders who want to keep moving in the right direction.
Regular, structured support to keep your marketing moving in the right direction. Available as monthly Essentials packages (2 sessions/month) or Growth packages (4 sessions/month). Minimum three month investment for packages (because strategy takes time!)
Based in the North East?
If you're based in the North or Tyne or Sunderland areas, you could apply for up to 50% funding on Gingerfizz Marketing services through the NBSL Business Support Fund.
A bit about me...
Hi, I'm Vicky - founder of Gingerfizz Marketing, marketing strategist and someone who believes marketing isn’t a dark art and shouldn’t feel like a chore!
I've spent over 20 years working hands-on with businesses across professional services, construction, education, arts and more. I've been self-employed since founding Gingerfizz Marketing in 2013 - which means I understand the reality of running a business, not just advising on one.
I'm a member of the Chartered Institute of Marketing(MCIM) with an MSc in Marketing, but what matters more is that I don't approach marketing as a collection of tactics. I look at the bigger picture: what you're trying to achieve, what's realistic, and how to build something you can actually keep up with.